Bad Bunny reached a new benchmark on Sunday night when his Super Bowl halftime show drew the largest audience in the event’s history. Nielsen figures put the viewership at 135.4 million, edging past the record set last year by Kendrick Lamar. Michael Jackson’s 1993 performance, long cited as a high-water mark, drew 133.4 million viewers. The numbers reflected the artist’s broad appeal across audiences. The set featured several of Bad Bunny’s best-known songs, including “Nueva Yol,” “Yo Perreo Sola,” and “Tití Me Preguntó.” The production leaned heavily on Puerto Rican influences, both in sound and staging. Guest appearances were woven throughout the performance rather than treated as headline moments. Lady Gaga joined him for “Die With a Smile,” while Ricky Martin appeared for “Lo Que Pasó a Hawaii.” Other familiar faces, including Cardi B, Alix Earle, Pedro Pascal, and Jessica Alba, appeared during the broadcast. The show emphasized movement and scale, favoring energy over narrative. Reaction online was immediate, with clips circulating widely across platforms. The audience response translated into record viewership. A Halftime Show That Sparked Debate Criticism followed alongside praise. President Donald Trump posted on Truth Social, calling the performance an “affront to the greatness of America.” He described the show as unclear and inappropriate for younger viewers. Around the same time, Turning Point USA promoted an alternative “All-American” halftime event featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. After the broadcast, Chris Brown added his own commentary online, suggesting the NFL should consider him for a future halftime show. His post implied he could offer a different kind of performance. The comment circulated briefly but drew no response from the league. The NFL has not announced plans for next year’s show. The reaction to Bad Bunny’s halftime appearance reflected how closely the event now intersects with broader cultural conversations. Record viewership suggested sustained interest, even as opinions varied. Halftime shows have become touchstones that extend well beyond football. This year’s performance underscored that role.

Claressa Shields addressed comments made by Jake Paul this week after his remarks about Bad Bunny circulated widely online. Paul, posting ahead of the Super Bowl LX halftime show, said he planned to “purposefully turn off” the performance and referred to the artist as a “fake American citizen.” The post drew swift reactions across social media. Claressa’s Shields response directly rejected both the language and the premise of the statement. Writing on X, Shields urged Paul to reconsider his words. “Please Jake, not today,” she wrote. “Puerto Ricans are not fake citizens. You would think that you of all people would support this as you have so many Puerto Rican women under your umbrella. What’s happening with ICE is terrible, and we shouldn’t want to see harm done to anyone who is part of America & a minority! Do better, Jake. This isn’t right.” Her Shields response was widely shared and drew support from other users. When another commenter attempted to minimize the issue, Shields reiterated her position. “If they are fake citizens like he stated they are. And regardless, too much is going on in the USA today to be spreading hate,” she wrote. She did not continue the exchange beyond that point. By doing so, Shields highlighted her focus on the broader implications of the remarks. Please Jake, not today. Puerto Ricans are not fake citizens. You would think that you of all people would support this as you have so many Puerto Rican women under your umbrella. What’s happening with ICE is terrible and we shouldn’t want to see harm done to anyone who is apart… https://t.co/c38DAYuXpr — Claressa Gwoat Shields (@Claressashields) February 9, 2026 From Halftime Show to Cultural Clash Paul’s comments were part of a longer message urging viewers to boycott the halftime show. In the same post, he framed the issue as a stand against corporate influence. “You are their benefit. Realize you have power. Turn off this halftime. A fake American citizen performing who publicly hates America. I cannot support that,” he wrote. The Shields controversy intensified criticism from several corners. Media figures also weighed in. The Kid Mero challenged Paul’s stance, questioning its sincerity and pointing to his recent boxing loss. He suggested the tone of the comments might have been different under other circumstances, referencing Paul’s defeat to Anthony Joshua. His remarks added to the Shields debate and growing pushback. Bad Bunny has spoken publicly about identity and belonging in recent years. At the Grammy Awards, he addressed the subject directly, saying, “We’re not savages, we’re not animals, we’re not aliens. We are humans, and we are Americans.” This Shields exchange continues to circulate online and highlights how cultural moments can quickly spill into broader debates.

After the final whistle of Super Bowl LX, 50 Cent offered a familiar kind of postgame commentary. The Seattle Seahawks defeated the New England Patriots, earning their second championship. As reactions spread across social media, the rapper and producer weighed in with a short video. His response leaned on humor rather than rivalry. Addressing Patriots fans directly, 50 Cent began with a mock apology. “Hey. Sorry, New England,” he said. “I know it’s tough to lose. Well, actually I don’t. But just because you lost the game doesn’t mean you have to lose the beef.” The line doubled as a promotion tied to his partnership with DoorDash, which rolled out a regional discount after the game. The video followed an announcement earlier in the week that 50 Cent would appear in a DoorDash social media campaign timed around the Super Bowl. In earlier promotional clips, he leaned into his online reputation. In one, he jokingly referred to himself as the “King of Trolls” while making light of fellow entertainer Diddy. The tone was consistent with how he has used social platforms for years. View this post on Instagram The Super Bowl proved it’s bigger than the game The night’s halftime show belonged to Bad Bunny, who delivered a performance watched by millions. His set included appearances from Cardi B and Pedro Pascal, with additional guest spots by Ricky Martin and Lady Gaga. At one point, Bad Bunny paused to honor his late uncle. A message displayed on a custom football read, “Together, we are America.” The evening reflected the way the Super Bowl has become as much a cultural event as a sporting one. Performances, promotions, and postgame commentary unfolded alongside the action on the field. Figures like 50 Cent moved easily between entertainment and advertising. By the end of the night, the game had already given way to conversation.

T.I. has never been one to back down from a challenge. So it shouldn’t be a surprise that he fired back at 50 Cent, who trolled him after he insinuated he could beat him in a Verzuz challenge. On Saturday (Feb.7), T.I. hopped on Instagram, sharing a video of him rapping over his “Let Em’ Know” track, while surrounded by his family as they prepared for dinner. It’s clear that T.I. isn’t bothered by 50 Cent’s actions and is still ready to go head-to-head in a Verzuz. The Atlanta native also made it clear he isn’t running away from his past. “@50cent I don’t fear my past I’m too focused on the future. Top 20 in 2 weeks & climbing. Now #LetemKnow THAT!!! I’m LOVED not LIKED. #MyGodDontPlayBoutMe,” the post’s caption read. View this post on Instagram 50 Cent Epically Trolls T.I. With Old Court Footage After Verzuz Callout Earlier that day, 50 Cent shared a video of what appears to be T.I. testifying on the stand. In the clip, T.I. identifies the body of a dead man named Phil, as well as details the process of calling his family to inform them of his death. “No, no, I don’t like it No verses, let’s do (The stay away challenge ) and stay away from me. LOL @50centaction,” Fif wrote in the post’s caption. A day prior, Fif shared another video of T.I. in a promotional ad for Crime Stoppers Atlanta. “I know Atlanta pick and choose who they support, but yall gotta do better. LOL keep my name out ya mouth ! @bransoncognac,” the post’s caption read. It seems safe to say that Verzuz won’t be happening anytime soon.

Cameras recently spotted Cardi B sharing quite an interesting interaction with a humanoid robot. On Saturday (Feb.7), the rapper was spotted by paparazzi cameras outside the Intercontinental Hotel San Francisco. In front of the building stood a robot, which Cardi immediately ran over to. While making a few raunchy poses for the camera, she appeared to lose her footing. Not long after, she and the machine went tumbling down. A group of people ran over to help the rapper regain her footing. Cardi B was a good sport about the incident, laughing it right off. Later in the evening, the rapper was spotted at the Fanatics’ annual Super Bowl party. Cardi B fell to the floor after a humanoid robot launched at her after she called it her man. pic.twitter.com/K3P7x3ZGX4 — Rain Drops Media (@Raindropsmedia1) February 8, 2026 Cardi B Emerges as Front-Runner to Share Stage With Bad Bunny at the Super Bowl In other news, speculation has increasingly centered on whether Cardi B will appear during the Super Bowl’s entertainment programming. The rapper, who has spoken in the past about wanting a Super Bowl moment, has become a frequent point of discussion in betting markets. Several sportsbooks now place her near the top of their projections. The attention reflects her visibility rather than any formal announcement. BetOnline currently lists Cardi B as the leading favorite, assigning odds of -200. Rauw Alejandro and Karol G follow at +125, with Marc Anthony listed at +200. Further down the board are Travis Scott (+400), Jennifer Lopez (+500), and Rosalia (+600). The spread suggests that while several artists remain in contention, Cardi B stands apart in current forecasts. Other platforms echo that assessment. According to figures cited by Forbes, Polymarket estimates a 56 percent chance that Cardi B will appear alongside Bad Bunny. Kalshi places the probability higher, at 63 percent.

Amid preparing for Super Bowl LX, Stefon Diggs is facing a new bombshell lawsuit. According to court documents obtained by TMZ, Diggs faces allegations of defamation, assault, and more. In the suit, the accuser, a concierge consultant, claims he’d help arrange the transportation of Diggs’ Ferrari from Miami to New York and then to Houston. However, in July 2024, their relationship deteriorated when the car was stolen while en route to Houston. Despite the incident being confirmed by police officials, the man claims the Patriots’ wide receiver began spreading rumors that he’d stolen the Ferrari—an allegation the man vehemently denies. Not long after, the man claims that people in Diggs’ circle started publicly approaching him in restaurants. He alleges that he’d been ordered to return any prior gifts that Diggs bought him. SAN JOSE, CALIFORNIA – FEBRUARY 02: Stefon Diggs #8 of the New England Patriots looks on during Super Bowl LX Opening Night at San Jose McEnery Convention Center on February 02, 2026 in San Jose, California. (Photo by Chris Graythen/Getty Images) Diggs Allegedly Arranged An Assault On A Man Back In December 2025 Per court documents, Diggs acknowledged his involvement via text and admitted he’d, in fact, been “responsible and accountable” for the actions of the people in his circle. In another shocking allegation, the man claims that back in December 2025, he was assaulted in a Miami restaurant by two of Diggs’ goons. The man also claimed that Diggs’ brother, NFL player Trevon Diggs, was also present and didn’t intervene. The incident resulted in him suffering a torn ACL, among other injuries. Along with defamation, the man is suing Diggs for engaging in civil conspiracy. He also claims that Diggs is “vicariously liable” for the actions of the people in his inner circle. The man is going after the football player and others for damages; however, the amount he’s suing for has yet to be revealed. Trevon has also been named as a defendant in the suit.

In this Black History Month spotlight, we sit down with fashion designer Latouché to talk about his journey in the fashion industry and what it means to be a Black designer today. Latouché shares how he landed opportunities designing for Steph Curry and the Golden State Warriors, along with other major career milestones and accolades. We also dive into the challenges and responsibilities of creating in an industry where Black designers are often overlooked, and how culture, community, and representation influence his work. This conversation highlights the impact of Black creativity in fashion and the growing presence of Black designers in sports and streetwear. This video is part of our Black History Month series celebrating Black excellence across industries.

50 Cent was recently called out by T.I. to compete in a Verzuz. That said, T.I. also claimed that the New York native “didn’t want the smoke” with him or his catalogue. The G-Unit founder, of course, responded in the only way he could, with trolling. In a post on Saturday (Feb. 7), 50 Cent shared a video of what appears to be T.I. testifying on the stand. In the clip, T.I. identifies the body of a dead man named Phil, as well as details the process of calling his family to inform them of his death. “No, no, I don’t like it No verses, let’s do (The stay away challenge ) and stay away from me. LOL @50centaction,” Fif wrote in the post’s caption. A day prior, Fif shared another video of T.I. in a promotional ad for Crime Stoppers Atlanta. “I know Atlanta pick and choose who they support, but yall gotta do better. LOL keep my name out ya mouth ! @bransoncognac,” the post’s caption read. It seems safe to say that Verzuz won’t be happening anytime soon. View this post on Instagram 50 Cent Hasn’t Released New Music For One Specific Reason, He Says In other news, during a new interview, 50 Cent reveals why he hasn’t been releasing music as of late. According to the rapper, while he enjoys making music and doesn’t plan on quitting anytime soon, hip-hop is a young man’s game. “Look, I’m going to make music. I’m excited that this is the feeling. The general consensus is they want to hear something new from me, right?” he tells Rolling Stone. “You can have the best verse, but I don’t think you should have the best verse at 50 years old.” In the rapper’s opinion, hip-hop is “connected to youth culture.” He added, “I’m glad I stopped, ’cause you can bang your head against the wall until your brain falls out the other side. And it’s not that the music isn’t right, it’s that they’re choosing something else at the moment.”

Not long ago, footage of Comedian Corey Holcomb punching a woman—an accusation which he denied—circulated online. Now Holcomb is going after media outlets, like TMZ, that reported on the incident. “I lost a lot of my gigs, by the way, thank you, TMZ,” Holcomb said on a recent episode of his 5150 podcast. “I lost another gig today…Y’all got me good, TMZ. I’m ’bout to be out here on welfare.” After a clip of the conversation made its rounds online, Holcomb faced heavy criticism for his remarks. Many faulted the comedian for not taking responsibility for his actions.   “The epitome of a f—g loser is Corey Holcomb. No accountability at all!,” one X user wrote. Corey Holcomb says TMZ has ruined his life. He claims he can’t get any shows, and the ones he had are all being canceled. He blames them for releasing videos of him punching comedian Cristina Payne in the face — an accusation he previously denied. ‘Y’all got me good, TMZ. I’m… https://t.co/15CYpkvIh2 pic.twitter.com/ICSaef1Y8W — Rain Drops Media (@Raindropsmedia1) February 6, 2026 “Corey Holcomb crying because he’s losing gigs for hitting a woman on video, and he’s STILL not taking accountability,” someone else posted. Another X user likened Holcomb to a high school bully. “Corey Holcomb is coming across like that bully you went to highschool with, that never grew up. Go back to your home time, they still there…thinking they’re still cool. But in reality everybody laughing at them now.” Back in November 2024, TMZ broke the story, but at the time, no footage was made available. However, last month, the footage was obtained and shared by an Instagram account named The Bizi. The pair had been embroiled in what appears to be a heated argument in front of Hollywood Improv, surrounded by a group of people. Per the outlet, the pair had been feuding for quite some time before this incident.

In a new interview, 50 Cent reveals why he hasn’t been releasing music as of late. According to the rapper, while he enjoys making music and doesn’t plan on quitting anytime soon, hip-hop is a young man’s game. “Look, I’m going to make music. I’m excited that this is the feeling. The general consensus is they want to hear something new from me, right?” he tells Rolling Stone. “You can have the best verse, but I don’t think you should have the best verse at 50 years old.” In the rapper’s opinion, hip-hop is “connected to youth culture.” He added, “I’m glad I stopped, ’cause you can bang your head against the wall until your brain falls out the other side. And it’s not that the music isn’t right, it’s that they’re choosing something else at the moment.” LONDON, ENGLAND – JULY 3: 50 Cent performs onstage during a concert at Tottenham Hotspur Stadium on July 3, 2025 in London, England. (Photo by Katja Ogrin/Getty Images) 50 Cent Calls Out Jay-Z Lyrics After Sharing “Young Girl” Verse In other news, 50 Cent drew renewed attention this week to a lyric from a Jay-Z verse released nearly two decades ago. In an Instagram post, he shared a meme placing Jay-Z’s face onto the Predator character from the film series. The image was paired with a line from Jay-Z’s appearance on Pharrell’s 2006 song “Young Girl / I Really Like You.” The track was released years before Jay-Z and Beyoncé married in 2008. The lyric includes Jay-Z rapping, “Hov got a young girl / Still not quite 21.” When the song was released, the line passed with little scrutiny beyond its place in a pop-leaning collaboration. Viewed now, it has taken on a different weight amid changing cultural conversations. The renewed focus came not from a reissue or interview, but from how the lyric was presented.